PUMA SE’s financial statements have been prepared pursuant to the rules of the German Handelsgesetzbuch (HGB – German Commercial Code).
PUMA SE is the parent company of the PUMA Group. PUMA SE’s results are significantly influenced by the directly and indirectly held subsidiaries and shareholdings. The business development of PUMA SE is essentially subject to the same risks and opportunities as the PUMA Group.
PUMA SE is responsible for wholesale business in the DACH region, consisting of the home market of Germany, Austria and Switzerland. Furthermore, PUMA SE is also responsible for managing global distributors in the area of motorsport, the pan-European distribution for individual key accounts and sourcing products from European production companies as well as global licensing management. In addition, PUMA SE acts as a holding company within the PUMA Group and is as such responsible for international product development, marketing and the areas of finance, operations and PUMA’s strategic direction.