We continued to lead the women’s market because we stopped designing for women and started making for a mindset. DO YOU reflects the bold, restless ambition of a generation of women who embrace change and refuse to conform or settle. Cara Delevingne led the charge with the BASKET HEART and her DO YOU documentary series. The New York City Ballet launched the Velvet Rope Collection. And then, in September, Selena Gomez (and her over 130 million Instagram followers) joined the family.
Performance innovation played a leading role in 2017. We launched NETFIT Technology across several product categories including the NETFIT Spike worn by Andre De Grasse and the Tsugi NETFIT worn by The Weeknd. In December, Jamming cushioning technology had its debut at Art Basel in Miami.
We introduced new product-ambassador campaigns such as Big Sean in the Suede. Jay-Z wore his PUMA Clydes as he entered the stage on his PUMA-sponsored 4:44 tour. Music collided with football as French rapper with Cameroonian roots MHD introduced the new Cameroon kit.
We celebrated our victories. Golfer Rickie Fowler won the Honda Classic. Arsenal FC, Borussia Dortmund and Chivas won cups. Pierre-Ambroise Bosse won 800m gold and Will Claye took silver in the Triple Jump at the World Championships.