IN LINE WITH GROWING SALES, 2017 SAW A SIGNIFICANT INCREASE IN THE VOLUMES SOURCED AND SHIPPED BY OUR BUYING ORGANIZATION. CONTINUED INVESTMENT IN OUR DISTRIBUTION AND IT INFRASTRUCTURE, COMBINED WITH THE CONTINUOUS IMPROVEMENT OF OUR PROCESSES AND ORGANIZATIONAL SETUP ENABLED US TO PURSUE OUR CORPORATE MISSION: TO BECOME THE FASTEST SPORTS BRAND IN THE WORLD.
PUMA’s Global Operations department comprises our product development, sourcing, trading and logistics activities, as well as the group’s IT and business solutions functions. The smooth interaction of all these functions enables PUMA to provide commercial products at the best price and quality and at the right time.
In this year of rapid growth, the operations teams successfully serviced customer needs, fulfilled expectations and demonstrated their ability to react quickly to the increased demand. In 2017, as in previous years, increased efficiency resulting from continuous improvements of processes, systems and organizational setup enabled both our teams and our suppliers to ensure product availability, thus facilitating growth.